Business relationships often fail even before they begin. Quite often, when you initially meet a potential new business contact, it is so fleeting that not enough thought or follow-through is given to structuring the relationship; something that is necessary to form a positive and mutually beneficial long-lasting relationship. Everyone has time constraints, and unless a […]
read morePromises are the Foundation of Your Brand
Building great relationships is just a step on the path to becoming a great marketer. You must be more than just a Relationship Architect; you also need to be a Brand Architect to fully reach the pinnacle. Look at creating relationships and building the brand as the marketing ying and yang. They fit perfectly together and […]
read morePractice, Practice, Practice
How will you become great at building business relationships that lead to closing deals? Practice, practice, practice. The only way you can be a skilled relationship architect is if you know the tools needed to build good relationships, and then practice. Football teams practice for five days to prepare for one game. Bands practice every […]
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