By the time Gillette Stadium was up and running, my staff at the New England Patriots had grown to 40 people, and new staff members were joining the department at a rapid pace. I quickly realized that communicating with a larger group compared to a small core group of employees was a bit more complicated. […]
read moreWhat do you do when you put your foot in your mouth?
“Billy, tell your grandfather that he is welcome to sit on the bench with the team so he doesn’t have to stand.” This sentence seems to be quite innocent; in fact, it should be viewed as considerate. That is until you hear Billy’s reply, “That’s my father – NOT my grandfather.” Insert foot into mouth. […]
read morePromises are the Foundation of Your Brand
Building great relationships is just a step on the path to becoming a great marketer. You must be more than just a Relationship Architect; you also need to be a Brand Architect to fully reach the pinnacle. Look at creating relationships and building the brand as the marketing ying and yang. They fit perfectly together and […]
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