The skill set I have acquired over the years, along with variations of my career, have culminated perfectly to provide my full understanding of the significance of social media in sports. During the first decade of my career, I worked in television and radio; over the next decade, I was responsible for the marketing of […]
read moreThe New Tom Brady Contract is a Brilliant Branding Campaign
Last week, the New England Patriots gave Tom Brady a new contract extension, reportedly making him the highest paid player in the NFL. (Click here to read the story.) All of Patriots nation is thrilled because this secures Brady’s services for the next four years, instilling legitimate beliefs that the Patriots will be contenders for […]
read moreAre You Ready For Some Football?
It’s the kickoff to the 2010 NFL season. This is always a favorite time of year for me, as it represents new beginnings. The air becomes cool and crisp, and everything just feels better. This time of year also always reminds me of the beginning of the 2002 NFL season, when I was up to […]
read more