My first Super Bowl when I was with the New England Patriots was quite an experience. It was our last year in old Foxboro Stadium. We were maintaining and managing the marketing of that building, planning, marketing and selling the new building (set to be called CMGI Field at the time), and just like that, […]
read moreSuper Moments Bring Super Responsibilities
It’s Super Bowl week, so it’s only fitting that I tell a few stories about my experiences surrounding Super Sunday. I have been fortunate to experience many Super Bowls over the years, in many different ways. Each stage of my career has provided a new perspective on the hoopla and pageantry of the NFL’s biggest […]
read moreDo It Yourself Sports Marketing Makes Me Crazy
Sports marketing is not brain surgery; that’s why I’m in the industry. I can’t stand the sight of a doctor making an incision. I do not have a mind for building rocket ships. In fact, I am not even skilled enough to fix a car. When it comes to computer programming, I’m lost and confused. […]
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