The biggest mistake anyone can make while working in any job is to focus purely on their own job description. To get the fullest understanding of the company and industry you work in, you truly need to also know just as much about every other job within the organization. Now, I am not telling you […]
read moreGillette Stadium Is Golden With Its McDonald’s Signage
When we were building Gillette Stadium, we had many things to think about to make sure we maximized revenue opportunities. We were constantly walking through the building, looking at every nook and cranny to make sure we were getting the most out of the building, without creating a NASCAR Stockcar out of our new facility […]
read moreDo You Know What Marketing Is?
Toward the end of my tenure running marketing at Sports Radio WEEI in Boston, I came up with the notion that we should have an event that brought all the teams in Boston together. It made perfect sense. We were Boston’s only sports radio station, so how cool would it be to get all the […]
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