The biggest mistake anyone can make while working in any job is to focus purely on their own job description. To get the fullest understanding of the company and industry you work in, you truly need to also know just as much about every other job within the organization. Now, I am not telling you […]
read moreThe Three C’s Of Effective Communication
The art of being a Relationship Architect is ensuring that you adopt a specific practice on how to approach building business relationships. However, even if you understand the principles that make up the characteristics of exceptional Relationship Architecture, you still must be able to communicate properly to make certain that what you are intending is […]
read moreTransactional vs. Relationship Oriented Marketing
When I took over marketing for the New England Patriots in 1997, the organization generated about $16 million in total marketing revenue (including suites and a very rudimentary version of club seats). The organization operated in a pure Transactional Methodology. Sales reps would “plop down” a package full of inventory from which companies would buy. […]
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