Do You Know What Marketing Is?

Toward the end of my tenure running marketing at Sports Radio WEEI in Boston, I came up with the notion that we should have an event that brought all the teams in Boston together. It made perfect sense. We were Boston’s only sports radio station, so how cool would it be to get all the […]

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Never Let Anyone Change What You Believe

When I was growing up, my dad had a close friend and neighbor, Arthur Tacelli, who was an attorney in Boston.  Mr. Tacelli, as I called him, was a fun, loving guy who always had great stories.  He was a “street” guy, but very intelligent, and he loved well thought-out principles and discussions that proved […]

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