I Found My Fandom (My Kids Had It)

At the beginning of the year, I wrote a post about how I lost my fandom: The Snow Bowl Took Away My Fandom. It describes how the Snow Bowl in Foxboro Stadium  in 2001 was my last recollection of being a sports fan. It’s not that I stopped being a fan, it was just that the […]

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Take The Ego Out Of Sports Marketing

Sports Marketing is unlike any other business you’ll experience. It’s one where the most powerful business people and visionary CEOs succumb to their fandom and make incredibly bad choices. I have witnessed this many times throughout my career and, initially, because it suited my short-term goals, I was a big fan of the ego buy […]

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