When we were building Gillette Stadium, we had many things to think about to make sure we maximized revenue opportunities. We were constantly walking through the building, looking at every nook and cranny to make sure we were getting the most out of the building, without creating a NASCAR Stockcar out of our new facility […]
read moreDo You Know What Marketing Is?
Toward the end of my tenure running marketing at Sports Radio WEEI in Boston, I came up with the notion that we should have an event that brought all the teams in Boston together. It made perfect sense. We were Boston’s only sports radio station, so how cool would it be to get all the […]
read moreHow do you separate yourself from the rest of the schmucks?
Yeah, that’s the title of this post and I am curious to know the answer… Marketing and business strategy is all about positioning your business, service or product in a way that makes others notice your brand over those of your competitors. Well, the fact of the matter is, the same goes for individuals. You’re […]
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