Do You Know What Marketing Is?

Toward the end of my tenure running marketing at Sports Radio WEEI in Boston, I came up with the notion that we should have an event that brought all the teams in Boston together. It made perfect sense. We were Boston’s only sports radio station, so how cool would it be to get all the […]

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My Absolute Favorite Super Bowl Moments

It’s Super Bowl Sunday, and all week I have been sharing with you various stories about my work experiences surrounding the Super Bowl. I think I have shown that working for a team, and especially at the Super Bowl, is not all fun and games, but there’s a reason why we do it, why we […]

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