How will you become great at building business relationships that lead to closing deals? Practice, practice, practice. The only way you can be a skilled relationship architect is if you know the tools needed to build good relationships, and then practice. Football teams practice for five days to prepare for one game. Bands practice every […]
read moreCustodian of the Brand
It is imperative that every company employee become the Custodian of the Brand. The whole concept of, “it’s not my job, I don’t do that,” is crazy! You have to hold the consumer’s hand even if another department owns the function. You have to bring the consumer comfort all the way to the point of […]
read moreMarty’s Corner Store
When I was in radio, one of my bosses mentioned the concept of “corner store marketing” that he read about in a book. I never read the book, but totally got the concept, because I actually lived it. I have been telling this story for 15 years to staff and students. Thought I’d share it […]
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