I recently struck a nerve on Twitter and in my classroom, when I suggested that athletes should engage in social media while the game is in progress. This quickly created opposing sides of debate, with folks leaning toward notions of, “You are crazy” and “It will ruin sports.” Many believe that tweeting and posting on […]
read moreBlogging Will Increase Fan Avidity
I have previously written that all companies, regardless of size, should support blogging on multiple levels, because a blog should be the sliding glass door to the soul of an organization. In sports, it’s even more true. Not only is it a great opportunity to engage with fans, but it’s also a mechanism to increase […]
read moreAn Interview With Lou Imbriano
I am frequently asked about my career in sports and what it takes to get into the industry. I was recently interviewed by a college senior and thought I would share my answers in this forum. I hope this provides a deeper understanding of some aspects of the business of sports and gives you a […]
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