The first three months after starting my career in the NFL with the New England Patriots were pretty bumpy. Most of the folks at the team had been there for quite some time, even prior to when the Krafts bought the team. To say that folks operated in the “it’s always been done this way” […]

OK, I must admit that sometimes I am a sports marketing snob. I’m sorry, but it’s true. I just don’t believe that very many people fully understand what sports marketing is all about. Sports marketing is not just about athlete endorsements, big logos on signs, or using tickets to entertain clients. Although they are each […]

When the person who runs marketing for your team talks about wins and losses as part of the team’s marketing plan, call Donald Trump and have him say, “You’re Fired.”  Wins and losses are not part of the equation when it comes to writing an impactful marketing plan. Regardless of a team’s performance, it is […]