With a little push from my parents, I ended up leaving the comfort of my hometown and went to Boston College High School. It was not easy leaving the familiarity of the neighborhood, but I feel leaving your comfort zone opens you up to great experiences that help a person form a larger variety and […]
read moreTransactional vs. Relationship Oriented Marketing
When I took over marketing for the New England Patriots in 1997, the organization generated about $16 million in total marketing revenue (including suites and a very rudimentary version of club seats). The organization operated in a pure Transactional Methodology. Sales reps would “plop down” a package full of inventory from which companies would buy. […]
read moreRelationship Architects
There are many forms of business relationships. Whether they be business-to-business or business-to-consumer, prior to building any type of relationship, it is crucial to develop an ideal vision of the relationship in its final form. To successfully build one’s dream house, an architect must first create a detailed blueprint. To ensure a solid structure, every […]
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