It is imperative that every company employee become the Custodian of the Brand. The whole concept of, “it’s not my job, I don’t do that,” is crazy! You have to hold the consumer’s hand even if another department owns the function. You have to bring the consumer comfort all the way to the point of […]
read moreMarty’s Corner Store
When I was in radio, one of my bosses mentioned the concept of “corner store marketing” that he read about in a book. I never read the book, but totally got the concept, because I actually lived it. I have been telling this story for 15 years to staff and students. Thought I’d share it […]
read moreWhy Marketing Should Run Reception
When I was in radio, I used to call the Red Sox all the time to book folks to come onto the show. The elderly woman answering the main line used to pick up the phone and screech, “RED SOX.” Believe me, seeing it in print just doesn’t do it justice. I would then ask […]
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