When I ran marketing for Sports Radio WEEI in Boston, we spent an ample amount of time sending interns out to different sports venues prior to games to blanket the area with WEEI paraphernalia – all to engage with sports fans, our core target demographic. The reason we were so successful in reaching our targeted listener was […]
read moreYour Focus Needs More Focus
Ok, I’m borrowing this phrase from the new Karate Kid movie and making it my own: Your Focus Needs More Focus. I love that saying because it absolutely describes, well, just about everyone. Yes, even you. I know you think you are ultra-focused, but the fact of the matter is, very few people truly possess […]
read moreBe the Best Coffee Fetcher Possible
Students and recent grads ask me for advice all the time on what C-Level Executives look for in an employee, and what I look for in someone that I would like to hire. I have had many great and not-so great employees, primarily because it is so hard to judge if someone is the real […]
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