When I began working for the New England Patriots and the New England Revolution, I was hired as the Director of Marketing, but the reality is that ownership wanted me to produce and create events for the team that first, engaged fans, and second, generated revenue. When I was in radio, prior to joining the […]
read moreMistakes Are Essential For Growth
Quite often, I talk about credibility and how it is crucial to establishing trust in a relationship. It really is the core of what solid Relationship Architecture is all about. Whether you are making promises to your kids or statements to business colleagues, when the words flow off your tongue and out of your mouth, […]
read moreEverybody Works for Marketing
I have a knack for making people crazy, especially those who have worked in other departments at any company I’ve worked for. The reason is that I don’t mind saying what’s on my mind or expressing how I see things. Quite often, I am the one saying things that other people are thinking. Many folks, […]
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