When we were building Gillette Stadium, we had many things to think about to make sure we maximized revenue opportunities. We were constantly walking through the building, looking at every nook and cranny to make sure we were getting the most out of the building, without creating a NASCAR Stockcar out of our new facility […]
read moreDo You Know What Marketing Is?
Toward the end of my tenure running marketing at Sports Radio WEEI in Boston, I came up with the notion that we should have an event that brought all the teams in Boston together. It made perfect sense. We were Boston’s only sports radio station, so how cool would it be to get all the […]
read moreThere Is No Magic Wand To Get A Career In Sports
I get an innumerable amount of requests these days about job advice and about how I broke into the sports industry. Many recent graduates and folks looking to switch careers are searching for an answer to get an edge on the competition in order to land a job, and I can’t blame them. Unfortunately, there […]
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