Below is an excerpt from Winning the Customer describing Patriots Team Trips. During the two weeks prior to the Super Bowl the organization would “supersize” these trips and charge $15,000+ per couple. I was told that at Super Bowl XLVI the Patriots charged $20,000. Check out the transformation within the excerpt, and at the end […]
read moreSuper Weekend Giveaway ~ Are you ready to win a football?
In celebration of Super Sunday, everyone who subscribes to my blog this weekend will be automatically entered to win an Autographed Tom Brady Football. Just fill in that box to the right and hit submit. Simple as that, and no purchase is necessary. On Monday, February, 6, 2012 we will randomly draw one winner. We […]
read moreWinning Is About Revenue Too
The only team I ever worked for was the New England Patriots, so I cannot describe first hand how other teams that have earned the right to compete in the Super Bowl approach the game from a business standpoint. However, NFL executives reported that many marketing and business folks view the win as an opportunity […]
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