Sponsorship is an interesting animal, and many people, even those in the business, do not fully get what it takes to grow revenues through sponsorship. We encounter folks all the time who ask us to help them with their sponsorships but do not know what they are truly asking us to do. Most believe that […]
read moreThe NFL Dropped The Ball With Super Social Media
The Super Bowl is the Grand-Daddy of all sporting events in the U.S. It’s so huge that it achieves a 78 share of the U.S. TV market on a regular basis. The NFL and the networks form a power-house marketing machine that is unmatched in initiatives and revenue generation. This year, to the delight of […]
read moreSuper Sunday ~ Winning the Customer Offer
It’s Super Sunday, one of my favorite days of the year. This year is extra special because the team I was a fan of since I was a kid, the New England Patriots, is in the game. I can’t tell you how blessed I have been as a fan living in Boston all my life. […]
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