Sports marketing is not brain surgery; that’s why I’m in the industry. I can’t stand the sight of a doctor making an incision. I do not have a mind for building rocket ships. In fact, I am not even skilled enough to fix a car. When it comes to computer programming, I’m lost and confused. […]
read moreThe Snow Bowl Took Away My Fandom
I was standing behind the end zone as I did for most home games; the snow was coming down as it had been all game and there was this surreal feeling coming over me. We were in the fourth quarter of the 2001-2002 AFC Divisional Playoff game against the Oakland Raiders at Foxboro Stadium. It […]
read moreTime To Expose The Frauds And Posers
My last post of 2010 was a retrospective on the successes I’ve encountered by engaging in social media. Although my year was extremely positive, it also opened my eyes to a disproportionate number of people assuming the position of experts in specific fields. What was most troublesome about this discovery is that certain folks not […]
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