When I told folks that I was leaving the New England Patriots, many people thought I was crazy. I was Chief Marketing Officer for the three-time World Champions; why would I ever want to leave? I know that my role at the Patriots would be a dream job for most; in fact, when I was […]
read moreBe True To Your Mission And It Will Be True To You
When I ran marketing for Sports Radio WEEI in Boston, we spent an ample amount of time sending interns out to different sports venues prior to games to blanket the area with WEEI paraphernalia – all to engage with sports fans, our core target demographic. The reason we were so successful in reaching our targeted listener was […]
read moreBe the Best Coffee Fetcher Possible
Students and recent grads ask me for advice all the time on what C-Level Executives look for in an employee, and what I look for in someone that I would like to hire. I have had many great and not-so great employees, primarily because it is so hard to judge if someone is the real […]
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