When I took over marketing for the New England Patriots in 1997, the organization generated about $16 million in total marketing revenue (including suites and a very rudimentary version of club seats). The organization operated in a pure Transactional Methodology. Sales reps would “plop down” a package full of inventory from which companies would buy. […]
read moreRelationship Architects
There are many forms of business relationships. Whether they be business-to-business or business-to-consumer, prior to building any type of relationship, it is crucial to develop an ideal vision of the relationship in its final form. To successfully build one’s dream house, an architect must first create a detailed blueprint. To ensure a solid structure, every […]
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When I was a kid, my dad was a salesman for a pharmaceutical company. My dad was a pretty solid sales rep and would always win awards for his efforts. One day, he brought one of these awards home and it caught my eye. The award was a framed photo of this beautiful ship with bellowing […]
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