When the person who runs marketing for your team talks about wins and losses as part of the team’s marketing plan, call Donald Trump and have him say, “You’re Fired.” Wins and losses are not part of the equation when it comes to writing an impactful marketing plan. Regardless of a team’s performance, it is […]
read moreCreating Ice Breakers
I am fortunate to have three Super Bowl rings. They are big and gaudy, so people notice them. I wear one every day, partially because it’s fun, and partially because when people see one of the Patriots Super Bowl rings, they ask questions, and want to hold it and try it on. A Super Bowl […]
read morePromises are the Foundation of Your Brand
Building great relationships is just a step on the path to becoming a great marketer. You must be more than just a Relationship Architect; you also need to be a Brand Architect to fully reach the pinnacle. Look at creating relationships and building the brand as the marketing ying and yang. They fit perfectly together and […]
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