By the time Gillette Stadium was up and running, my staff at the New England Patriots had grown to 40 people, and new staff members were joining the department at a rapid pace. I quickly realized that communicating with a larger group compared to a small core group of employees was a bit more complicated. […]
read moreWhat do you do when you put your foot in your mouth?
“Billy, tell your grandfather that he is welcome to sit on the bench with the team so he doesn’t have to stand.” This sentence seems to be quite innocent; in fact, it should be viewed as considerate. That is until you hear Billy’s reply, “That’s my father – NOT my grandfather.” Insert foot into mouth. […]
read moreYou’re the Director of Marketing – Not the Coach
When the person who runs marketing for your team talks about wins and losses as part of the team’s marketing plan, call Donald Trump and have him say, “You’re Fired.” Wins and losses are not part of the equation when it comes to writing an impactful marketing plan. Regardless of a team’s performance, it is […]
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