How Hard Can It Be?

When I began my career in radio, I worked on the creative, rather than the business side of the industry. I was in the programming department and would write and produce for different shows. I would devour the newspapers every day looking for potential topics and comedy bits. It was fun, and my mind was […]

read more

Create Memorable Moments

No matter what business you are in, it is your responsibility to separate yourself from your competitors. It’s really as simple as that. Macy’s vs. Gimbels, Coke vs. Pepsi, or Visa vs. MasterCard.  If you look at these examples, there really aren’t monumental differences between them. And I am referring to reality, not perception. Pepsi […]

read more