The first three months after starting my career in the NFL with the New England Patriots were pretty bumpy. Most of the folks at the team had been there for quite some time, even prior to when the Krafts bought the team. To say that folks operated in the “it’s always been done this way” […]
read moreSeven Deadly Sins of Sports Marketing
OK, I must admit that sometimes I am a sports marketing snob. I’m sorry, but it’s true. I just don’t believe that very many people fully understand what sports marketing is all about. Sports marketing is not just about athlete endorsements, big logos on signs, or using tickets to entertain clients. Although they are each […]
read moreHow Hard Can It Be?
When I began my career in radio, I worked on the creative, rather than the business side of the industry. I was in the programming department and would write and produce for different shows. I would devour the newspapers every day looking for potential topics and comedy bits. It was fun, and my mind was […]
read more