Customer Service never seems to be met to the fullest extent, which is amazing to me because it really isn’t that difficult. In fact, performing exceptional customer service is quite simple. Ted Coine, a customer service friend I met on Twitter, recently sent out an update that got me thinking and inspired this post. Ted […]
read moreAlways Been Done This Way? I Don’t Think So…
The first three months after starting my career in the NFL with the New England Patriots were pretty bumpy. Most of the folks at the team had been there for quite some time, even prior to when the Krafts bought the team. To say that folks operated in the “it’s always been done this way” […]
read moreSeven Deadly Sins of Sports Marketing
OK, I must admit that sometimes I am a sports marketing snob. I’m sorry, but it’s true. I just don’t believe that very many people fully understand what sports marketing is all about. Sports marketing is not just about athlete endorsements, big logos on signs, or using tickets to entertain clients. Although they are each […]
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