In my senior year at Boston College, I was scheduled to interview with a gentleman, John Slattery, who at the time was the VP of Marketing for NESN. I told Patricia (my girlfriend at the time and now my wife of 18 years) about how I was going into this meeting and getting this internship, […]
read moreFocus on Building, Not Selling
There are too many organizations focused solely on selling in order to generate revenue. I hear stories all the time of how salespeople “cold call”, and in the first exchange try to get someone to buy their product or services. Please stop. This type of approach is archaic and insults the person you are chatting […]
read moreThe Guidelines to Social Media in Sports
The skill set I have acquired over the years, along with variations of my career, have culminated perfectly to provide my full understanding of the significance of social media in sports. During the first decade of my career, I worked in television and radio; over the next decade, I was responsible for the marketing of […]
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