When I told folks that I was leaving the New England Patriots, many people thought I was crazy. I was Chief Marketing Officer for the three-time World Champions; why would I ever want to leave? I know that my role at the Patriots would be a dream job for most; in fact, when I was […]
read moreBe True To Your Mission And It Will Be True To You
When I ran marketing for Sports Radio WEEI in Boston, we spent an ample amount of time sending interns out to different sports venues prior to games to blanket the area with WEEI paraphernalia – all to engage with sports fans, our core target demographic. The reason we were so successful in reaching our targeted listener was […]
read moreYour Focus Needs More Focus
Ok, I’m borrowing this phrase from the new Karate Kid movie and making it my own: Your Focus Needs More Focus. I love that saying because it absolutely describes, well, just about everyone. Yes, even you. I know you think you are ultra-focused, but the fact of the matter is, very few people truly possess […]
read more