I am asked all the time how my career in sports marketing got started and what I did to get into the game. I’d like to say that there was a strategic path and great planning, but like many things, it was a lot of hard work and a bunch of luck. But in any […]
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When I began working for the New England Patriots and the New England Revolution, I was hired as the Director of Marketing, but the reality is that ownership wanted me to produce and create events for the team that first, engaged fans, and second, generated revenue. When I was in radio, prior to joining the […]
read moreMistakes Are Essential For Growth
Quite often, I talk about credibility and how it is crucial to establishing trust in a relationship. It really is the core of what solid Relationship Architecture is all about. Whether you are making promises to your kids or statements to business colleagues, when the words flow off your tongue and out of your mouth, […]
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