Here’s a piece I wrote for Huffington Post that I thought I would link to so you could check it out. I hope you enjoy it. As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most “mainstream” businesses. In our industry, consumers […]
read moreLead the Idea – Don’t Let the Idea Lead You
Here’s a guest post that I wrote for Catalyst from Ted Coiné that I thought I would link to so you could check it out. I hope you enjoy it. Leadership is a game-changer regardless of what industry you are in or in what you are trying accomplish. The funny thing is that although a […]
read moreWinning the Customer ~ On Sale Now
Winning the Customer is all about how to maintain and grow relationships to maximize revenue. We talk about three key areas: 1. Organizational structure and systems—The Marketing Playbook 2. Relationship building—Relationship Architecture 3. Closing business—The Revenue Game. In order to ensure that your company maximizes revenue, all three areas must work harmoniously together. The first […]
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