Blogging Will Increase Fan Avidity

I have previously written that all companies, regardless of size, should support blogging on multiple levels, because a blog should be the sliding glass door to the soul of an organization. In sports, it’s even more true. Not only is it a great opportunity to engage with fans, but it’s also a mechanism to increase […]

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How To Turn Your Customers Into Fans

Here’s a piece I wrote for Huffington Post that I thought I would link to so you could check it out. I hope you enjoy it. As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most “mainstream” businesses. In our industry, consumers […]

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