The Super Bowl is the Grand-Daddy of all sporting events in the U.S. It’s so huge that it achieves a 78 share of the U.S. TV market on a regular basis. The NFL and the networks form a power-house marketing machine that is unmatched in initiatives and revenue generation. This year, to the delight of […]
read moreSuper Sunday ~ Winning the Customer Offer
It’s Super Sunday, one of my favorite days of the year. This year is extra special because the team I was a fan of since I was a kid, the New England Patriots, is in the game. I can’t tell you how blessed I have been as a fan living in Boston all my life. […]
read moreSuper Trips to the Super Bowl
Below is an excerpt from Winning the Customer describing Patriots Team Trips. During the two weeks prior to the Super Bowl the organization would “supersize” these trips and charge $15,000+ per couple. I was told that at Super Bowl XLVI the Patriots charged $20,000. Check out the transformation within the excerpt, and at the end […]
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